Huston Graphics

Lisa and Luke, it was such an absolute PLEASURE getting to know you both.

You both should be extremely proud of the business you've built together and all the people you've clothed over the years. 

Having you guys so close seems like it could be an incredible opportunity for us to spend a lot of time together side by side and really improve our systems even further for your specific needs.

It seems like you guys are the perfect fit for our local partners here in NoCo.

You are in just the right moment to make a huge leap forward and we seem to have found each other at the perfect time to help you stick the landing. 

Consider our olive branch extended to you both, we'd love to help you grow.

YOUR THREE BUNDLE OPTIONS:

FULL SALES FUNNEL:

From the moment a customer clicks an ad to the moment the invoice closes, we will curate a customer journey for your team to stay organized using tools like Pipedrive and Printavo to quote, close, and keep track of all the leads coming in from your website and ads, aswell make sales predictions based on what's in the pipeline.

• Huston website: example: Pine Print Shop
• High converting lead quiz: example: Upstate Merch
• Password protected online client e-commerce stores.
• Shopify backend, analytics, reports, and app library. 
• Google search campaign and SEO page to generate Leads to create consistency: Google "custom bandanas"  to see Pine Print Shop on page #1 of Google 
• FR Embroidery landing page 
  
• Screen printing landing page: Example: Earthbound Inc
• Promo Products landing page
• Pipedrive or Printavo CRM  integrations to manage leads, keep track of projects for efficiency 
• Social media strategy 

WEBSITE & ADS:

If you're happy handling customer relationships and sales with your current systems, this is a great option to get great leads sent right to your email inbox that you can reach out to as you please. 

• Huston website
• Password protected online client e-commerce stores.
• Shopify backend, analytics, reports, and app library.
• FR Embroidery SEO landing page
• Screen printing SEO page
• Embroidery SEO landing page
• Promo Products SEO landing page
• High converting lead quiz 
• Google search campaign to generate leads to create consistency
• Social media strategy 

WEBSITE ONLY:

If you're not sold on the power of Google ads or want to dabble on that learning curve yourselves, this a great option to just get your website up to par.

• Lead quiz 
• Google ads campaign
• Screen printing / embroidery landing pages

THE THREE PHASES

PHASE 1: THE BUILD 

Onboarding and building beautiful webpages, forms, lead quizzes, ad campaigns, ect. this takes the most man hours to build. I will be in contact with you to make sure your values and goals are represented and reached.

We are essentially building the machine for you. A machine where you put $50 in and get a new client out. This will provide consistency and a steady flow of revenue you can trust and rely upon. We will work with you every step of the way to ensure your core values and aesthetic are correctly represented in your online presence.

PHASE 2: OPTIMIZATION

Once she's up and running, this sales funnel is going to get looked at under a microscope, from the ads, to the lead inbox, we'll go through and smooth every bump along the way, to ensure that not only are clients visiting your website ,but that they are staying and converting into leads. We'll build out automations, email campaigns, and more. We'll make the perfect adjustments based on hundreds of thousands of data points to make sure there is steady traffic to your site. Ensuring that when a client enters your shop they are greeted with an aesthetically pleasing site where they have a fun time and leave a customer for life.

PHASE 3: SYSTEM ADMIN

Once you have a humming lead generating engine, you're going to want someone to drive it for you for a while, or teach you how. This phase is where you either keep me around at a small retainer to manage all the moving parts for you, or where I hand you the keys to all the systems i've built and we spend a few days going over what to look for, how to fix issues, and how to be a good admin for google campaigns and whatever else we've built. The man hours here are still existent, but definitely not to the degree of the first few months, the price reflects that change accordingly so you're not paying me for work you don't need until the end of time. I am always a phone call away.

MONTHLY AD SPEND:

Ad Spend can be turned up or down depending on your capacity and  current turnaround time.

A good starting point is $30 a day which should generate you at least one lead per day. 

This should get you at least a new job per week, and allow Google and me enough data to optimize your campaign to target bigger clients reasonably early into this campaign.

If you have the extra room on your calendar and wanted to scale further, your strategy could support up to $100-$150 for 4-7 leads a day based on your production capacity.

When fall rolls around and the last thing you need is another job, you can always dial down to $10-20 a day to keep your market presence and keep your campaign ready for slow season again. 

ABOUT OLIVE BRANCH GROWTH 

After years of building websites, and ad campaigns for my own online retail businesses, I grew weary of managing of inventory that was being manufactured overseas.

I looked for positions to bring these inherently valuable web design and marketing skills to a local business here in Northern Colorado. 

I ended up finding a job with  screen printer, Pine Print Shop,  seeking some help combating slow season by developing systems that along with his one man sales army, Patrick, would close quality leads year round. 

In January the owner Garrett and I built a better contact form using lead quizzes to create an interactive experience for potential buyers, built pages for SEO, and filmed Instagram reels to drive organic web traffic. 

In February we launched google ads campaigns to scoop up any demand for our best selling products.

In March we were up over 50% over last year.

In April we purchased a warehouse and a press. Slow season had been erased. 

In May our systems were automated to the point that my job was just managing the instagram.  Garrett then referred me to another printer, who referred me to to another, and another...

A year later I have found myself with several screen printing shops seeing success with my systems. 

Pine finished their year up 60% over last.

We decided to ONLY work with screen printers for a couple big reasons there's so much margin to work with that ads are  very very profitable immediately, and our websites and ads are PROVEN to work in this industry.

Another big reason we only work with screen printers are just 95% of time very cool people who are likeminded and easy to work with. Your inherent eye for design, bootstrap mentality, and support of the American worker, consistently attracts creative entrepreneurs that we absolutely love collaborating with. 

We strive to arm the rebels against the growing screen printing monopolies stealing market share from the small business. We want to help keep local manufacturing jobs, and the American dream prospering in this industry by giving the tools of tomorrow for the hard working people of today.

Sincerely, 

Brian Mendoza