Travis, getting to know more about you and your shop has been awesome. You guys seem to have such a bright future ahead of you and we'd love to play a big part in your growth. 

The New Age Biker Community is one we can speak to as gear heads ourselves, We had even been discussing getting bikes this spring.

Your clientele presents a unique opportunity to niche down with our ad strategy and make sure the motorcycle community sees your shop first when they search for custom apparel. 

Having this audience clearly defined would allow us to set a national territory on your ads, which is a rare and exciting opportunity for us to present.

About Olive Branch Growth: 

After years of building websites, and ad campaigns for my online retail businesses, I grew sick and tired of managing inventory that was being manufactured overseas.

I scoured for positions to bring these inherently valuable web design and marketing skills to a local business here in my beautiful hometown of Fort Collins, Colorado. 

Garrett Danielson of Pine Print Shop found me while seeking some help combating slow season by developing systems that along with his one-man sales army, Patrick, would call and close with an unrelenting effort I've never seen topped. 

To generate inbound leads for Patrick in January, we built a better contact form using lead quizzes to create an interactive experience for potential buyers, built pages for SEO, and filmed reels to drive organic web traffic. 

In February we launched Google ads campaigns to attract all demand for our best-selling products.

By March we were up over 50% over last year.

In April Garrett purchased a warehouse and a press. The slow season had been effectively eliminated. Pine finished their year up 60% over last.

In May our systems were so bolted down and automated to the point that my job was just managing Instagram. After building the single most profitable funnel of my life I was hungry for more than social media management. Garrett then referred me to Dylan Gilligan of the Shirt Show Podcast who I developed New York Tee Company with.

Dylan soon after brought me into Upstate Merch and we repeated the same returns we saw at Pine. We've been referring each other shops and working on projects for over a year now and I like to think of myself as his secret weapon, as he always tells me not to work with anyone but his referrals.

A year later I have found myself with an incredible group of growth-minded print shops seeing success with my systems. 

We decided to ONLY work with screen printers for a couple of big reasons. There's so much margin to work with that ads are very very profitable immediately, and our websites and ads are PROVEN to work in this industry.

Another big reason we only work with screen printers is that 95% of the time you guys are just cool like-minded people who are easy to work with. Your inherent eye for design, sales, bootstrap mentality, and support of the American worker, consistently attract creative entrepreneurs whom we love collaborating with. 

Our unofficial mission is to strive to arm the rebels against the custom inks of the world stealing market share from small businesses. We want to help keep local manufacturing jobs, and the American dream prospering in this industry by giving the tools of tomorrow to the hard-working people of today.

It seems like 456 would be a perfect fit for us. You've seen how sales can blow the lid off a business, wait until you add marketing.

Let's Grow,

Sincerely, Brian Mendoza

Build Options:

CRM, WEBSITE & AD CAMPAIGN

From the moment a customer clicks an ad to the moment the invoice closes, we will curate a customer journey for your team to stay organized using CRM tools like Pipedrive and Printavo to quote, close, and keep track of all the leads coming in from your website and ads, as well make sales predictions based on what's in the pipeline.

• Full Website: example: Pine Print Shop
• High converting lead quiz: example: Upstate Merch
• Google search campaign and SEO page to generate Leads to create consistency: Google "custom bandanas" to see Pine Print Shop on page #1 of Google 
• Screen printing landing page: Example: Earthbound Inc
• Promo Products landing page
• Pipedrive or Printavo CRM integrations to manage leads, keep track of projects for efficiency 
• Social Media Strategy Consulting

WEBSITE & ADS:

If you're happy handling customer relationships and sales with your current customer relations systems, this is a great option to get great leads sent right to your email inbox that you can reach out to as you please. 

• Full Website
• Screen printing SEO page
• Embroidery SEO landing page
• Promo Products SEO landing page
• High-converting lead quiz 
• Google search campaign to generate leads to create consistency
• Social media strategy

WEBSITE ONLY:

If you're not sold on the power of Google ads or want to dabble on that learning curve yourselves, this a great option to just get your website up to par.

• Lead quiz 
• Google ads Campaign
• Screen printing/embroidery landing pages

THE THREE PHASES

PHASE 1: THE BUILD 

Onboarding and building beautiful webpages, forms, lead quizzes, ad campaigns, etc. takes the most man-hours to build. I will be in contact with you to make sure your values and goals are represented and reached.

We are essentially building the machine for you. A machine where you put $50 in and get a new client out. This will provide consistency and a steady flow of revenue you can trust and rely upon. We will work with you every step of the way to ensure your core values and aesthetics are correctly represented in your online presence.

PHASE 2: OPTIMIZATION

Once she's up and running, this sales funnel is going to get looked at under a microscope, from the ads to the lead inbox, we'll go through and smooth every bump along the way, to ensure that not only are clients visiting your website, but that they are staying and converting into leads. We'll build out automation, email campaigns, and more. We'll make the perfect adjustments based on hundreds of thousands of data points to make sure there is steady traffic to your site. Ensuring that when a client enters your shop they are greeted with an aesthetically pleasing site where they have a fun time and leave a customer for life.

PHASE 3: SYSTEM ADMIN

Once you have a humming lead-generating engine, you're going to want someone to drive it for you for a while, or teach you how. This phase is where you either keep me around at a small retainer to manage all the moving parts for you, or where I hand you the keys to all the systems I've built and we spend a few days going over what to look for, how to fix issues, and how to be a good admin for google campaigns and whatever else we've built. The man-hours here still exist, but not to the degree of the first few months, the price reflects that change accordingly so you're not paying me for work you don't need until the end of time. I am always a phone call away.

MONTHLY AD SPEND:

Ad Spend can be turned up or down depending on your capacity and current turnaround time.

A good starting point is $30 a day which should generate you at least one lead per day. 

This should get you at least a new job per week, and allow Google and me enough data to optimize your campaign to target bigger clients reasonably early into this campaign.

If you have the extra room on your calendar and want to scale further, your strategy could support up to $100-$150 for 4-7 leads a day based on your production capacity.

When fall rolls around and the last thing you need is another job, you can always dial down to $10-20 a day to keep your market presence and keep your campaign ready for the slow season again.