Body 20

Body20 is a unique business with the challenge of customer education at scale, the best way to do this is digitally, with organic social growth. 

This is going to be done using your existing network of trainers, and clients to start. We’ll want them to start off just getting comfortable on camera, recording sessions, and leveraging their existing networks online to showcase where they work, and how this emerging science works.

Another option would be to cold outreach on social, following the target audience, going out and grabbing eye balls in the DMs, and generating interest through interactions on Instagram, Facebook, and TikTok if that’s of interest.

Once there is a bank of content that preforms well, we double down on the winning clip/video styles, feed the creatives to the marketing agency to scale them on paid.

Once we take the low hanging fruit on the digital side, it’s time to go boots on the ground in town at events, golf courses, health food stores, ect.

Having heard only 20 minutes of your business, this is the best plan/proposal I can come up with, that initial content bank, filming, editing, posting, monitoring, and community outreach takes time, and takes time and will take a month to gain momentum, but that’s what you’re looking for, and what I generate for my clients. 

I’m looking for a path to $4,000 a month and would love to be compensated somewhat for the setup work this will require up front. A $1,000 base under incentives would be enough to get me off the ground for the first couple weeks of buildout.