A Small Print Shop

A Small Print Shop

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A Small Print Shop seems to have the heart, art, and friendly vibes to serve Denver incredibly well in its new home this approaching fall.

You guys just seem fucking fun to print with and I want to make sure every potential client in Denver knows it. 

There's a few tricks, tools, and practices I recommend for a shop like yours looking to launch into a busy fall, with momentum. 


Social Media Push

Let's talk about the free stuff first, a lot of which you are already doing. 

Film what you are stoked about, share your move in with your people, share the music you like, and just garner content to tell stories with, thats the name of the game. 

Instagram seems to be where screen printers live online. Featuring cool prints is always awesome especially if it's for clients your stoked to print for. 

Asking for referrals can be awkward, luckily you wont have to, inviting them to be a collaborator on the production IG Reel of their project being printed is not awkward, in fact it's a fantastic surprise for 99% of clients, and their whole community online will see that they trusted YOU with their merch and that it came out beautifully.

This practice of collaborating with high visibility clients and projects you're passionate about will grow your following, build social proof, and create a snowball of organic referrals coming into your web funnel.

Check out the work I did for @pinebrand on instagram, I'd be happy to come film some projects for you and teach you what's worked for me in the past so you can replicate these impactful posts. 

 

The Funnel:

You guys have a fantastic website, it looks great, it tells your story, and i'm sure it converts above industry standard. 

There's one trick i've found to be an absolute cheat code, especially in this industry and that is lead generation/quote request quizzes. 

There's so much information to collect in order to create an accurate  quote in screen printing, which makes for long arduous contact forms that people just see and click off because maybe they don't have art yet, or don't know sizing, yet or just don't know what they want and so they leave.

Quote quizzes convert more than twice as often per 100 visitors than quote request forms. A couple extra clients from this pays for me to build it for you. 

These conversational questioners I build allow for the customer the time to think about their needs, one by one, while getting information on each step to guide them in their process. 

It allows for you to explain your manufacturing processes and personalities along the way, and is programable to branch into different conversation paths. For example, I would build a path for screen printing, for embroidery, and for transfers, based on previous answers in the funnel indicating needs for a specific method.

This is an interactive, informative, and exciting experience for prospects compared to the industry standard work sheet where they fill in the blanks for their needs.

For an example, Olive Branch Growth has a quiz to collect leads for me. 

As does Pine Print Shop

 

Gas on the fire: Ads

If you don't want to be in waiting for leads to organically come your way, google ads are the way to pressurize your flow of leads through your business. 

When someone wants shirts, or hoodies or whatever in this day and age, they whip out their phone or crack their laptop open and search into google for screen printers in their area.

Running google ads grants you priority access to these high value visitors full of buyer intent, for a dollar or two a piece. 

If you have a high converting web funnel, around one in every 50 of these visitors will print with you.

Some of those potential clients will be small, some will be a weeks worth of work, some will be repeat customers for years. 

So the question really is, if you had a machine you could pay between $100-$200 every day for a new client, would you use it?

 

 

 

 

 


 

 

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