Rising Moon Custom Apparel

Proposal for Rising Moon Apparel

Dear Jasons,

After our consultation and learning more about the foundation of Rising Moon Apparel we are stoked to propose a collaboration that not only amplifies your current successes but paves the road for new clients, new projects and new growth. 

At Olive Branch Growth, we understand screen printers, what type of clients rock to print for and which birthday party inquiries to avoid entirely. Our book of printer clients across the continent allow us to learn what custom apparel consumers are trending towards with more data to learn from than any other agency or player in the space.  

Our tailored campaigns to your client wishlist will generate client relationships that are not only profitable in the first order, but will serve as a foundation for future business for years to come.

Olive Branch growth is here to help keep your sales staff busy with inbound, buyer intended traffic that can be turned up and down like a fire hose to fill your production calendar.

PRICING

Just Ads:

• 1,500 Campaign Build (Month One)
• 1,000 Optimization (Month Two)
• 500 System Management (Months After Two)

Includes:

Campaign creation tailored to attract your ideal clients to your existing website where they can interact with existing content to generate new leads, brand recognition, or whatever  your existing funnel is build to do. 

We have created ad campaigns in this space for printers all over the country from New York to Alaska. This has allowed us to grind the learning curve down to a nub and get great leads quickly and profitable within 30-60 days.

Your existing funnel seems serviceable and I'd honestly love an opportunity to test out our new campaign build style on a more traditional web experience to split test what's really at the core of the success that our clients have been seeing.

Full Website Build + Ads: 

• $4,000 Build (Month One)
• $1,500 Optimization (Month Two)
• $750 Management

Includes:

Full Shopify or Squarespace Website: built from the ground up to drop visitors jaws with an incredible interactive customer experience for everyone who encounters your brand digitally.

Lead Quiz: This is an interactive lead form that customers can interact with and learn about the screen printing process while you learn about their needs, it looks amazing and will convert 10% of the visitors to leads, paving the way for immediately profitable ads

Google Ads Campaign: That has been honed against almost a dozen different markets over multiple years to decimate any learning curve and get consistent probability. 

Just Lead Quiz + Ads:

• $2,000 Build (Month One)
• $1000 Optimization (Month Two)
• $750 Management

Includes:

Lead Quiz: This is an interactive lead form that customers can interact with and learn about the screen printing process while you learn about their needs, it looks amazing and will convert 10% of the visitors to leads, paving the way for immediately profitable ads

Google Ads Campaign: That has been honed against almost a dozen different markets over multiple years to decimate any learning curve and get consistent probability. 

MONTHLY AD SPEND:

Ad Spend in on your card and can be turned up or down depending on your capacity and current turnaround time.

A good starting point is $30 a day which should generate you at least one lead per day. 

This should get you at least a new job per week, and allow Google and me enough data to optimize your campaign to target bigger clients reasonably early into this campaign.

If you have the extra room on your calendar and want to scale further, your strategy could support up to $100-$150 for 4-7 leads a day based on your production capacity.

When fall rolls around and the last thing you need is another job, you can always dial down to $10-20 a day to keep your market presence and keep your campaign ready for the slow season again. 

Growth Phases

• Phase 1: The Build  Our initial focus will be on crafting visually stunning, user-friendly websites complemented by high converting lead quizzes and meticulously planned ad campaigns. This phase is about laying a solid foundation for your digital presence, ensuring that every dollar spent on ads returns a manifold in client engagement and conversions.
  

• Phase 2: Optimization  With the groundwork laid, we'll refine and optimize every aspect of your online strategy, from landing pages to ad copy, using data-driven insights to increase efficiency and impact.

• Phase 3: System Administration  As your new digital assets begin to flourish, we offer ongoing support and management to ensure smooth operation and continuous growth. This includes regular updates, A/B testing, and analytics review.
  
  

Why Rising Moon

We love working with competent entrepreneurs and teams, Rising Moon demonstrates that you guys are a professional shop who takes care of their customers the same way you would want to be taken care of. 

We would love to have you guys as the branch of our company that sees tremendous growth in Ohio. Your work on your socials indicates you create incredible quality apparel, and we'd love to be a part of helping you create more of it. 

ABOUT OLIVE BRANCH GROWTH: 

After years of building websites, and ad campaigns for my online retail businesses, I grew sick and tired of managing inventory that was being manufactured overseas.

I scoured for positions to bring these inherently valuable web design and marketing skills to a local business here in my beautiful hometown of Fort Collins, Colorado. 

Garrett Danielson of Pine Print Shop found me while seeking some help combating slow season by developing systems that along with his one-man sales army, Patrick, would call and close with an unrelenting effort I've never seen topped. 

To generate inbound leads for Patrick in January, we built a better contact form using lead quizzes to create an interactive experience for potential buyers, built pages for SEO, and filmed reels to drive organic web traffic. 

In February we launched Google ads campaigns to attract all demand for our best-selling products.

By March we were up over 50% over last year.

In April Garrett purchased a warehouse and a press. The slow season had been effectively eliminated. Pine finished their year up 60% over last.

In May our systems were so bolted down and automated to the point that my job was just managing Instagram. After building the single most profitable funnel of my life I was hungry for more than social media management. Garrett then referred me to Dylan Gilligan of the Shirt Show Podcast who I developed New York Tee Company with.

Dylan soon after brought me into Upstate Merch and we repeated the same returns we saw at Pine. We've been referring each other shops and working on projects for over a year now and I like to think of myself as his secret weapon, as he always tells me not to work with anyone but his referrals.

A year later I have found myself with an incredible group of growth-minded print shops seeing success with my systems. 

We decided to ONLY work with screen printers for a couple of big reasons. There's so much margin to work with that ads are very very profitable immediately, and our websites and ads are PROVEN to work in this industry.

Another big reason we only work with screen printers is that 95% of the time you guys are just cool like-minded people who are easy to work with. Your inherent eye for design, sales, bootstrap mentality, and support of the American worker, consistently attract creative entrepreneurs whom we love collaborating with. 

Our unofficial mission is to strive to arm the rebels against the custom inks of the world stealing market share from small businesses. We want to help keep local manufacturing jobs, and the American dream prospering in this industry by giving the tools of tomorrow to the hard-working people of today.

It seems like Rising Moon would be a perfect fit for us. You've seen how sales can blow the lid off a business, wait until you try marketing.

Let's Grow

Let's bring your shops physical prestige digital with a custom experience that resonates and interacts with your ideal clientele just like you do in your amazing downtown location.

We're here to guide you through every step, ensuring that Rising Moon becomes synonymous with unparalleled excellence in screen printing.

We look forward to the possibility of collaborating with you to bring your unique vision and care for excellence to a broader audience.

Check out our portfolio to see more of the work we've done

Sincerely,
Brian & Billy
Olive Branch Growth