Dan & Jim,

I am grateful to have been a part of building out systems to manage inbound leads, make content changes, integrations, and some general consultation.

Usually, I value a full scale build out like this at around $5,000. When I took on this project, it seemed like a simple Shopify store that would be on and off my books in a 2-3 weeks, so that's where I stood on the original $2,000 figure.

You and Dan have been an example for professionalism for me, and working for you has been a joy and a blessing to me. That being said, if I can earn anything over $4,000 on this project, that would be a win win in my eyes. 

I trust there is a path to meet that metric, as you said, I have a business to keep running, one that usually runs on up-front payments and monthly retainers. 

I value working for such an amazing client, that is reflected in the discounted pricing below compared to other companies I work with. 

If you're not opposed to a couple options I'll leave them as payment variants and outline them below:

Option A: $2,000: To complete this project ASAP and wrap up any changes, pages, and membership integrations for the remainder of September.

Option B: $1,500: An installment to keep me up and running this month, and then an additional $1,000 whenever we deem the project complete.

I would be incredibly open to do more work for you guys in the future on other sites, pages, or in my strongest skillset, marketing. 

FREE MARKETING CONSULTATION:

The Right Funnel, a Lead Generation Quiz:

Traditional lead collections forms are usually just 10-20 blank spaces where customers reluctantly type in their information to receive some kind information or pricing. Generally 3 out of every 100 people who see these forms complete them. 

The lead generation quizzes we build feel more like a genuine human interaction. First we ask the customer their name, and then question by question, we showcase the business's offerings, simultaneously gathering understanding goals with meaningful questions like, "Why do you want to be fit?" "What type of workouts do you actually enjoy?" 

When trainers receive these leads, it's the furthest thing from a cold call that follows, they know the prospect, and the prospect knows about the facilities and has seen your trainers faces. 

These quizzes have programmable paths that direct to different questions pages based on different answers. For example soccer athletes may have sport specific questions after a certain answer that direct those leads to specific trainers.

These quizzes convert better, are a better customer experience, and provide sales staff or probably trainers in this case more information to reach out with.

Targeted Web Traffic, Google Ads Campaigns

How do people find new gyms? For millennials and gen z, they open their phone or screen and punch in "gyms near me" or "local gyms" into google, they look at a couple gyms and tour them. 

With Google search ads you can pay just over a dollar to have those visitors with obvious buyer intent on your website. When you have a high performing sales funnel, this makes acquiring customers not only easy, but profitable.

Value Packed Content, Social Media Strategies. 

Leverage your trainers, make them content machines, and you will have all the free marketing materials and reach you could ask for. 

Elite Speed seems to have a ton if valuable information in the company. Nutrition info, training strategies ect. are all things your ideal customers are actively searching to consume.

Give them the information they need for free, and you'll be the authority for health in their minds, especially come time to select a gym or trainer. Do this in blogs and in video content on youtube, instagram ect. 

Instagram collaboration reels are a major opportunity in media right now. Film content with high visibility clients and brands, then share the engagement with a collaborative post, it's a win win for the clients and trainers who both get new eyes on their content, and it's free ads for your gym. 

About Olive Branch Growth

I only work with businesses serious about doing what it takes to grow into this brave new world of digital commerce. Growing a bigger plant often requires a bigger pot to house it, and with your new facility and eagerness to start, I couldn't be more sure you guys are ready for rapid growth. I can't wait to help in this exciting new evolution of your company.