Olive Branch Growth
Growing businesses and ourselves by collaborating with creators and entrepreneurs on customer experiences that go above and beyond the industry standard.
About Me and Olive Branch
I’m Brian Mendoza, founder of Olive Branch Growth. Olive Branch is a growth partner built to uncover the full potential of people and businesses by combining web deign and interpersonal connection to create interactive user experiences that build lasting relationships
We provide apparel companies with the guidance and tools they need to grow loyal communities of clients.
Growth
Growing a business is much like growing a plant. Both require careful planning, dedicated effort, and a willingness to adapt to changing circumstances.
When planting a seed, a gardener must first choose the right location and prepare the soil. Similarly, when starting a business, an entrepreneur must consider their target market and the resources they have available. They must also create a solid foundation, such as a business plan and financial plan, to ensure that their venture has the best chance of success.
Once a seed is planted, it needs the right combination of water, sunlight, and nutrients to grow. Similarly, a business needs the right mix of resources, such as capital, talent, and marketing, to thrive. Both also require patience and persistence, as growth takes time and there will be setbacks along the way.
As a plant grows, it may need to be pruned or fertilized to encourage healthy growth. Similarly, a business may need to pivot or make changes to its operations in order to stay competitive and continue growing. Both also require regular maintenance and attention to ensure that they continue to thrive.
Like a plant, a business can also benefit from a supportive community. Just as a gardener may seek advice from other gardeners or join a gardening group, a business owner can seek guidance from industry experts or join a business network to learn from others and share resources.
Ultimately, both growing a business and growing a plant require dedication, hard work, and a willingness to adapt. With the right approach and mindset, both can flourish and yield a rewarding harvest.
Share Your Story
Success is built on first understanding the needs of others.
The reason I love this business is my daily privilege of uncovering new perspectives.
Once I begin to understand your journey, I offer 100% free consulting to those committed to bettering their company and themselves.
A Case Study: Pine Printshop
Pine was a small screen-printing shop renting a space in Old Town, Fort Collins. They had been been relying on word of mouth and their stellar Google reviews to garner enough business to keep their single press spinning consistently enough to slowly grow year after year.
However rent in Old Town is expensive and they were close to outgrowing their 5 year space.
The owner Garrett had his sights set on purchasing a larger building further from town with room for a second press, that would more than double production capacity.
This was a big jump and was too risky without a consistent cashflow to sustain the leap and keep both printing presses spinning once we landed.
My first two weeks, I built Garrett a Google ads campaign specifically targeted at people actively searching our specialty product.
This campaign funneled into a custom built, informative, and interactive sales funnel where, customers could select which colors they wanted, how bandanas they wanted, upload artwork, and make a purchase online based on their responses.
It was extremely effective and profitable almost immediately. The leads poured in, customers were having fun and getting what they needed and our schedule quickly filled up.
We were acquiring customers cheaper and cheaper as I optimized the funnel. Referrals poured in, social media collaboration opportunities poured in and we saw our cost per click and cost per acquisition plummet to 1$CPC and $50CPA with an average order bringing in $1,400.
The return on every one dollar we spent was 27x. In the month of April, we did 250% more in sales he had the year prior.
My second month, Garrett bought a building more than double the size, a second press, a bigger dryer, an embroidery machine, and hired an artist, all in 90 days I spent there. For the first time he had predictable customer acquisition. This mitigated the risk of investing in infrastructure.
At the end of 90 days things were so busy that we were turning away business left and right, the website looked amazing, the social media had grown significantly and I was out of ways to grow the business beyond its production capacity.
It soon became time to branch out again and grow another client in the same way I helped grow Pine with their expert closer Patrick and the visionary owner Garrett Danielson. If you'd like to hear their side of the story, let me know and we can schedule a call.
Finding Foot Traffic Online
Digital Marketing isn’t just about digital sales. Having an online presence will remind your customers that you’re still there in your brick and mortar waiting for them. Google, YouTube, and Facebook ads all allow advertisers to select a radius as small as one mile to attract local customers. Even just consistently posting on instagram and Facebook can be a great way to promote deals to your existing clientele, and using the ads manager to boost those posts to your target demographics is a great way to attract new clientele.
Digital Storefront
Creating a Shopify store for a local retail business removes the local market cap from the evaluation. This simple to run web hosting platform allows customers to make purchases 24/7 from anywhere within your selected shipping radius. This opens the door for viral potential online and life changing growth if scaled carefully and properly.
The Process
Every business plan is built different, but ultimately we want more eyes, attention, and interaction with your business on a daily basis.
Once we find out where your perfect customers are spending time online, we make sure you’re there extending an olive branch to interact with your business.
Potential and existing customers watching a short video, commenting on posts, and making purchases on your website every day builds an online community over time with the power and potential to escape the local scene and become a nationwide or global business.
